Business Model Canvas
2ai / 2Marketing
Key Partners
Resellers / Channel Partners
Industry associations (Brancheforeninger)
Service & Cross-Sale Partners
Photographers, web designers, SEO specialists
Integration / Supplier Partners
Large suppliers (Skinpin, Technogym)
Technology Providers
AI model & cloud infrastructure suppliers
Mentors & Advisors
Experienced advisors (Strategy, Marketing, PR)
Key Activities
Product Development
Continuous development of 2Marketing App, backend, and OriginalIdea
AI R&D and Training
Fine-tuning proprietary models using RLAIF/DPO
Sales & Marketing
Go-to-market strategy execution
Customer Success
Managing relationships and providing support
Value Proposition
AI-powered marketing solution acting as a 'new AI colleague' for SMEs
Cost & Time Savings
Saves 5-10 hours/week, 20-50% cheaper than agencies
Effectiveness & Revenue
Increases customer numbers and revenue with better ROAS
Simplicity & Accessibility
Easy-to-use app automating entire marketing process
Hyper-Personalization
Content from customer's own data and industry specifics
Key Resources
Intellectual Property
OriginalIdea platform, AI 'idea engine', 2Marketing.ai varemærke
Human Capital
Core team (Founders, Devs, CS) and planned hires
Technology Stack
Mobile app, backend infrastructure, third-party AI models
Financial Resources
Founder financing and planned credit line (1-2M DKK)
Customer Segments
Primary Market
Danish SMEs finding marketing expensive and complex
Initial Niche
Health and Beauty Clinics
Expansion Segments
Sports & Fitness, Industry, Retail, Consulting
Exclusion
Large enterprises needing heavy customization
Cost Structure
Personnel Costs
Development, sales, CS, and admin teams (most significant)
Technology & Infrastructure
Cloud hosting, data costs, AI model licensing/API fees
Sales & Marketing
Commissions, bonuses, future online advertising budget
General & Administrative
Office equipment, software, operational overhead
Revenue Streams
Primary Model
B2B SaaS with recurring monthly subscriptions
Tiered Pricing (2025-26)
Mere tid (2,500 DKK), Flere kunder (3,500 DKK), Max. vækst (5,000 DKK)
Incentives
Discounts for long-term commitments (12-48 months)
Future Model (2027+)
Self-service (~995 DKK/month) and potential Freemium
Customer Relationships
Early Stage / High-Tier
Dedicated Customer Success Manager support
Growth Stage / Low-Tier
AI-driven self-service with proactive assistant
Strategic Business Model for AI-Powered Solutions